This is one of those images that you have to stop and ask "why?" I feel like the compnay had a great concept and their intentions were good. But I you have a hard time imagining woman wearing this to the grocery store and at the checkout counter, as the cashier begins to bag your goods, you say "Wait I brought my own bag." And proceed to take off your bra. Call me crazy but I just don't see it happening, and I am not even a woman.
Lingerie maker Triumph International Japan's "No More Plastics Bags Bra", a bra which converts into a shopping bag, is shown at the company's showroom in Tokyo November 8, 2006. The bra was created to raise awareness among customers and reduce the usage of plastic bags, the company said,