Ramkishan Gawlani, an omelette shop owner, gestures during an interview with Reuters at his shop in Jodhpur March 09, 2007. Gawlani weeps over his frying pan as he explains how the Lonely Planet guidebook changed his life when it began listing his omelette stall in the west Indian city of Jodhpur. For 24 years he cooked mostly meat, rice, lentils and only the occasional omelette before Lonely Planet unexpectedly renamed his business "The Omelette Shop" in its listing. Suddenly business was booming, and Gawlani's new, foreign clientele only wanted one thing -- so he scrapped his old menu, and reckons he now cracks open about 1,000 eggs a day.