I wonder how this competition got started and I wonder if they eat it when they're done.

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Competitors participate in the Stilton Cheese rolling competition on Stilton High Street on May 3, 2010 in Stilton, England. The annual event of Cheese Rolling in the English village of Stilton, held every May Day Bank Holiday, sees teams of four compete against each other to be crowned the 'Stilton Cheese Rolling Champions'.