Carl De Souza / AFP - Getty Images

Skateboarders perform in a skatepark decorated by grafitti in Durban, South Africa on July 9, 2010.

Matt Dunham / AP

A boy's shoes are seen during a football game in Soweto, Johannesburg, Friday, July 9, 2010. The Netherlands and Spain face each other on July 11 in the final of the first Soccer World Cup ever to take place on the African continent.

Two pictures, two pairs of shoes in South Africa

The AP has a story today, headlined "South Africa economic woes unfixed by Cup," that has a fair bit of nuance behind that headline:

Marius Roodt, a researcher at the South African Institute of Race Relations, recently wrote an economic analysis of this World Cup, concluding that from a purely financial standpoint it was a dubious enterprise.

However, he said that by meeting construction deadlines and providing a warm welcome to throngs of foreign visitors, the tournament provided a unique opportunity for the once-ostracized nation to "rebrand itself."

"South Africa and its taxpayers will be paying for this World Cup for decades," he wrote. "But the value of the change in perceptions of this country and the continent will have been priceless."

Read the full story here.

Discuss this post

Wait a minute, isn't Katie the one who has a shoe fetish?

    Reply#1 - Fri Jul 9, 2010 9:19 PM EDT

    Yes, but a very low-grade one relative to Ram Kumar, who we seem to have lost in transition.

    RIP, RK.

      Reply#2 - Sat Jul 10, 2010 1:47 PM EDT
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