I think I'd do this for a free outfit. It's just like going to the store in your swimsuit, right? Honestly I think the freezing temperatures would pose bigger issues than modesty. What about you, would you be game? Check out the pictures and the video below.
Sergio Barrenechea / EPA
Three women in their underwear look for clothes at the shop Desigual in Madrid, Spain, on Jan. 2. Under the slogan 'Come in undressed and go out dressed', the shop promised a matching top and lower garment to the first 100 people who appear at one of their shops in the center of Madrid just dressed in their underwear.
Susana Vera / Reuters
People try on clothes for free at a clothing store in Madrid on Jan 2. A clothing brand marked the start of sales in Madrid by offering the first 100 customers clothes for free as long as they showed up in their underwear.
A hundred people brave freezing temperatures in Madrid as a clothing store offers free clothing to shoppers who are willing to stand outside the establishment in their underwear.