Koichi Kamoshida / Jana Press via Zuma Press

The buyer and the broker of the 342kg-weighted-bluefin tuna which was auctioned at the highest price of the Tsukiji Fish Market 32,490,000 yen (roughly US$ 400,000) in front of the tuna on the first day of the business in 2011 at Tsukiji.

Massive tuna sells for record $396,000

Here's the fish story:

A giant bluefin tuna fetched a record 32.49 million yen, or nearly $396,000, in Tokyo on Wednesday, in the first auction of the year at the world's largest wholesale fish market.

With the ringing of bells well before dawn, an auctioneer launched into a rapid chant as rubber-boot wearing men signaled subtly with their hands.

The price for the 754-pound tuna beat the previous record set in 2001 when a 445-pound fish sold for 20.2 million yen, a spokesman for Tsukiji market said.

"It was an exceptionally large fish," said the official, Yutaka Hasegawa. "But we were all surprised by the price."

The massive tuna was bought and shared by the same duo that won the bidding for last year's top fish: the owners of Kyubey, an upscale sushi restaurant in Tokyo's Ginza district, and Itamae Sushi, a casual, Hong Kong-based chain.

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