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Shoppers in underwear queue in the rain for free clothes

A fashion chain offered shoppers in London and Berlin the chance to dress for free Thursday - as long as they turned up in their underwear.  

Luke MacGregor / Reuters

Shoppers in their underwear shelter from the rain as they queue to enter a clothing store in London, England, on June 16. The Desigual shop offered the first 100 customers two items of clothing for free as long as they arrived at the store dressed only in their underwear.

Luke MacGregor / Reuters

Shoppers in their underwear search for items at a clothing store in London on June 16.

Odd Andersen / AFP - Getty Images

People in their underwear crowd a fashion store during a marketing campaign for the summer sale in Berlin, Germany, on June 16.