Fernando Bustamante / AP

Revelers jump into the sea followed by a bull, during the 'Bous a la Mar' or "Bulls to the Sea" festival in the eastern town of Denia, Spain, Wednesday, July 13.

Fernando Bustamante / AP

Revellers jump into the sea followed by a bull during the "Bulls to the Sea" festival in Denia on Wednesday.

'Bulls to the Sea' festival in eastern Spain

The 'Bulls to the Sea' festival is a local variant of Pamplona's annual running of the bulls (see photos). According to the AP, the bulls are later brought back to land by small boats.

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