E-mail updates
Follow on Twitter
Subscribe to RSS
From Korea Joongang Daily:
Homeplus, the nation’s second largest discount chain, announced yesterday that it will open what it calls a “fourth generation retail store,” Homeplus Smart Virtual Store, at Seolleung subway station in southern Seoul today.
It says it’s the first of its kind in the world.
At a press conference yesterday before the official launch, Homeplus CEO Lee Seung-han said discount store chains must respond to rapidly changing consumer habits and behavior, and a new kind of virtual store will cater to skyrocketing smartphone users in Korea. (Read the full story)
Leave a Comment:
If I can't read the label, I'm not buying it. And I refuse to pay the outlandish prices for fancy phones that you need to use this tech. My basic cell phone costs $5/month, plus pay per minute fees, and I only use it for emergencies.
If they had actual empty containers and store-provided scanners, I'd consider it.
As many have mentioned, most people want to actually feel the products, and have the option to see the back of the item. While allowing this type of easy shopping/checkout is beneficial for the company, it's not so good for impulse buyers like me. I can imagine myself scanning a bunch of items in haste, and end up returning them once they've arrived.
This would only work if the items were delivered to your doorstep the day of purchase, as there is always a sense of instance gratification when shopping for groceries. I personally don't know anyone that basic buys house hold items online. If you run out of napkins, you run to the local store to pick some up, simple as that.
I do see some potential for such setup in an electronic, or furniture store.. Or even a Department store, where a sample item can be felt/worn/tested, scanned/purchased, and then delivered to your door step. sure, you could just buy some jeans or a sofa online, but the drawback with that is, you can't really test out the item before purchasing. Hopefully, this would then mean cheaper prices for items, as stores wouldn't have to rent so much space to house inventory.
clearly she is there to be felt but there is no barcode!
ill buy from there... but i dont see the barcode on her...
this idea is excellent but..
This is just concept for advertisement festival. They have gotten a prize but it has some problem because it isn't a real store and nobody used that.
Interesting, pretty soon we wont have to leave the house for anything. Just sit on the couch and watch TV. The only people running around out side will be the delivery people until they are replace by delivery bots.