Discuss as:

12,000-pound chocolate bar sets Guinness World Record

Can someone explain to me how a giant chocolate bar is going to get kids to think about portion control?

Related: Guinness World Records 2011 slideshow

Brian Kersey /World's Finest Chocolate via AP

Garry Hine, left, and Gary Wychocki help move a giant chocolate bar to a scale Tuesday, Sept. 13, in Chicago. The chocolate bar weighs 12,000 pounds and measures 3-feet high and 21-feet long. It includes 1,200 pounds of almonds, 5,500 pounds of sugar, 2,000 pounds of milk powder, 1,700 pounds of cocoa butter and 1,400 pounds of chocolate liquor. The bar will tour schools across the United States as part of a portion-control education campaign called "Think Big. Eat Smart."

Scott Olson / Getty Images

Meara Treacy (L) and Lexi Jeffrey look over a 12,290 pound chocolate bar created by the World's Finest Chocolate company to set a Guinness World Record Sept. 13 in Chicago, Illinois. The bar, which stands nearly 3 feet high and measures 21 feet long, beat the previous record chocolate bar by more than a ton.

Chicago's World's Finest Chocolate breaks the Guinness World Record for creating the world's largest chocolate bar that weighs more than 12,000 pounds. TODAY.com's Dara Brown reports.