Discuss as:

How about a gold facial for Valentines Day?

Reuters reports — Despite tough economic conditions including soaring inflation, people in Vietnam seem to be spending heavily as usual on special occasions like Valentine's Day. Viet My is one of a small number of salons in Vietnam that provides 24k gold leaf face mask therapy, said to help make skin whiter. A single facial costs 1.8 million Vietnam dong, or $86.41 USD.

Kham / Reuters

An employee pastes a gold leaf on the face of a client at the Viet My beauty salon in Hanoi on Feb. 13.

Kham / Reuters

An employee pastes gold leaves onto a client's face at the Viet My beauty salon in Hanoi on Monday, Feb. 13.

Kham / Reuters

A gold leaf is seen before it is applied at the Viet My beauty salon in Hanoi on Monday, Feb. 13.

Kham / Reuters

A client rests with gold applied to her face is seen at the Viet My in Hanoi on Monday, Feb. 13.