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Subscribe to RSSReuters reports — Despite tough economic conditions including soaring inflation, people in Vietnam seem to be spending heavily as usual on special occasions like Valentine's Day. Viet My is one of a small number of salons in Vietnam that provides 24k gold leaf face mask therapy, said to help make skin whiter. A single facial costs 1.8 million Vietnam dong, or $86.41 USD.
Kham / Reuters
An employee pastes a gold leaf on the face of a client at the Viet My beauty salon in Hanoi on Feb. 13.
Kham / Reuters
An employee pastes gold leaves onto a client's face at the Viet My beauty salon in Hanoi on Monday, Feb. 13.
Kham / Reuters
A gold leaf is seen before it is applied at the Viet My beauty salon in Hanoi on Monday, Feb. 13.
Kham / Reuters
A client rests with gold applied to her face is seen at the Viet My in Hanoi on Monday, Feb. 13.
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I thought the Wall-streeters get this done everyday before going to work. Now that the middle-classers are getting it, they will have to move up to platinum. LOL