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Etch A Sketch becomes political plaything

Eric Gay / AP

Republican presidential candidate, former Pennsylvania Sen. Rick Santorum, right, hands an Etch A Sketch to a staff member after speaking to USAA employees, Thursday, March 22, 2012, in San Antonio. Santorum used the toy to refer to remarks made by a staff member working for Republican presidential candidate, former Massachusetts Gov. Mitt Romney.

NBC's Andrew Rafferty writes: For the second day in a row, Rick Santorum brought an Etch A Sketch on the trail as a prop to remind voters of Romney adviser Eric Fehrnstrom's response to a question about whether Santorum is pushing Romney too far right to win over moderate voters in a general election. "Well, I think you hit a reset button for the fall campaign. Everything changes," Fehrnstrom said Wednesday on CNN. "It’s almost like an Etch A Sketch. You can kind of shake it up and restart all over again." Read the full story.

In other news, sales of Etch A Sketches increased after the gaffe.