Noah Berger / Reuters
Anthony Trujillo pickets outside a Walmart store as holiday sales commence in San Leandro, California on November 22, 2012. Calling on Walmart to treat workers with more respect, a group of about 30 demonstrators spent several hours standing outside the store, Reuters reported.
The group behind the protest actions, OUR Walmart, told TODAY on Wednesday that they are striking to protest what they say is manager retaliation against employees who complain about working conditions. Wal-Mart said they were "really confident" that Black Friday would go off without a hitch.
See more images of Black Friday in our slideshow:
C Michael Bergen / Zuma Press
Eager holiday shoppers forego an after Thanksgiving nap to wait in line for door busting bargains.