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Eye-catching rickshaws promote peace in Pakistan

Fareed Khan / AP

A rickshaw driver, his vehicle adorned with a message of peace, makes his way through the slums of Karachi, Pakistan on Feb. 2, 2013.

By Sebastian Abbot, The Associated Press

Published at 5:23 a.m. ET: KARACHI, Pakistan — Pakistani youth leader Syed Ali Abbas Zaidi has a plan to counter the relentless message of violence spewed forth by radical Islamic groups in his country — and he is stealing a gimmick from the hard-liners' own playbook to do it.

His weapon: the three-wheeled motorized rickshaws that buzz along Pakistan's streets carrying paying customers.

Fareed Khan / AP

Artists prepare colorful panels for rickshaws in Karachi on Feb. 2, 2013.

Radical Islamists have long used the rickshaws as a canvas to display slogans in support of religious warfare in neighboring India and Afghanistan and to foster hatred against the United States.

Zaidi is turning that strategy on its head with a fleet of rickshaws emblazoned with peace slogans and decorated with colorful designs similar to those found on many trucks and buses in the country. Read the full story.

A Pakistani youth group is taking on propaganda from radical groups by decorating rickshaws with messages promoting peace. NBCNews.com's Alex Witt reports.