• Smooooooooooch! Thai couple kisses for 58 hours, sets new world record

    Pornchai Kittiwongsakul / AFP - Getty Images

    Thai couple Ekkachai and Laksana Tiranarat make a new world record for longest continuous kiss at 58 hours, 35 minutes, and 58 seconds during an event n Pattaya, southeastern Thailand on Feb. 14.

    Narong Sangnak / EPA

    Ekkachai Tiranarat kisses his wife Laksana during an attempt to break the Guinness World Record time for longest continuous kiss in Thailand on Valentine's Day. The Laksanas were eventually successful by beating nine other married couples with a time of 58:35:58.

    Narong Sangnak / EPA

    Ekkachai Tiranarat and his wife Laksana cry after they achieved the new world record for the longest continuous kiss.

    After 58 hours, 35 minutes and 58 seconds, Ekkachai and Laksana Tiranarat of Thailand were the last couple still kissing -- beating the competition and holding the new Guinness World Record for world’s longest continuous kiss.

    The competition which began Tuesday in Pattaya, Thailand,  pitted nine married couples in a contest worth more than $9,000 in cash and prizes.

    The milestone must still be verified by officials from Guinness World Records.

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  • Pucker up, buttercup: Thai couples attempt to break world record for longest kiss

    Rungroj Yongrit / EPA

    Boontawee Seingwong, 35, kisses his wife Karnchana Kethkaew, 43, in an attempt to break the Guinness World Record for the longest continuous kiss, as part of the upcoming Valentine's Day celebration in Pattaya, Chonburi province, Thailand, on Feb. 12.

    Chaiwat Subprasom / Reuters

    Bunjed Yomjinda, right, 74, kisses Suwanna Yomjinda, 72, during an attempt to break the world record for the longest kiss in Pattaya, 90 miles east of Bangkok on Feb. 12.

    Thai couples locked lips in an attempt to break the Guinness World Record for the longest continuous kiss ahead of Valentine's Day in Pattaya, Thailand, on Tuesday. Nine Thai married couples, including including a gay couple, took part in the contest. The winners will take home 100,000 baht ($3,363.08) in cash and a diamond ring worth 200,000 baht ($6,726.24). The current world record for the longest kiss is 50 hours, 25 minutes, one second and was accomplished by Nonthawat Charoenkaesornsin and Thanakorn Sitthiamthong in Thailand in 2012. 

    -- Reuters, EPA

    Rungroj Yongrit / EPA

    Ekkachai Tiranarat, 44, kisses his wife Laksana Tiranarat, 33, front left, in an attempt to break the Guinness World Record for the longest continuous kiss, as part of the upcoming Valentine's Day celebration in Pattaya, Chonburi province, Thailand, on Feb. 12.

    Couples in Thailand have locked lips in a contest to break the record for the longest continuous kiss. The current record stands at more than 50 hours. TODAY.com's Richard Lui reports.

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