Brianna Ryan, left, of East Rutherford, N.J., and Ashley Leibfried, of Harrisburg, Penn., use a mirror to look at wedding gowns during the "Running of the Brides" at Filene's basement, Friday, Feb. 18, 2011 in New York. The store's annual event offers hundreds of bridal gowns at deep discounts.

Women run through aisles with wedding gowns they just ripped off the racks during the annual "Running of the Brides" sale of designer wedding dresses February 18, 2011 at Filene's Basement department store in New York.

Jen Larrinaga tries on a wedding gown during the annual "Running of the Brides" sale of designer wedding dresses February 18, 2011 at Filene's Basement department store in New York. Brides bring a team of family and friends to help them gather and try on bargain priced dresses that normally retail for several times the sale price.

Jen Larrinaga gets help with a zipper from Natalie Cabrera, right, and Catlin Petiucci, left, as she tries on a wedding gown during the annual "Running of the Brides" sale of designer wedding dresses February 18, 2011 at Filene's Basement department store in New York.

Lauren Grace, center, of Woodbridge, N.J., is hugged by her aunt, Diane Wood, after selecting her wedding gown during the "Running of the Brides" at Filene's basement, Friday, Feb. 18, 2011 in New York. "I got a bargain. It was $499, originally $3,000," she said.