Shoppers in their underwear shelter from the rain as they queue to enter a clothing store in London, England, on June 16. The Desigual shop offered the first 100 customers two items of clothing for free as long as they arrived at the store dressed only in their underwear.

Shoppers in their underwear search for items at a clothing store in London on June 16.

People in their underwear crowd a fashion store during a marketing campaign for the summer sale in Berlin, Germany, on June 16.

Croatian ski fans wearing only underwear ski on Sljeme mountain near Zagreb, on March 22, 2011. Dressed only in underpants - fans of skier Ivica Kostelic chose this way to celebrate Kostelic's overall winning in men's alpine World Cup.